Privacy Policy
Made For Keeps Privacy Policy
Last updated: 24 June 2026
This Privacy Policy explains how Made For Keeps collects, uses, stores, and protects personal information when you visit our website, place an order, create a customer account, contact us, or join our mailing list.
Made For Keeps is responsible for the personal information collected through this shop.
Contact details
Made For Keeps
Email: sales@harefieldembroidery.co.uk
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.
Information we collect
We may collect the following information:
- Your name
- Your email address
- Your phone number, if provided
- Billing and delivery address details
- Order details, including products purchased, options selected, personalisation text, delivery method, order value, and order status
- Customer account login details, if you choose to create an account
- Messages you send to us through contact forms, email, or other communication channels
- Mailing list preferences, including whether you have subscribed or unsubscribed
- Technical information such as IP address, browser type, device type, and cookie preferences
If you order personalised products, we will also collect the personalisation information that you provide, such as names, initials, dates, messages, addresses, or other text required to complete your order.
How we use your information
We use your personal information to:
- Process and fulfil your orders
- Take payment and confirm payment status
- Send order confirmation and order status emails
- Deliver products to you
- Provide customer support
- Manage customer accounts
- Keep records for accounting, tax, and legal purposes
- Handle returns, cancellations, complaints, and enquiries
- Send marketing emails where you have chosen to receive them
- Improve our website, products, and services
- Protect our website from fraud, spam, misuse, and security risks
Payment information
Payments are processed securely by Stripe. We do not store your full card number or card security code on our website. Stripe may process your payment information in accordance with its own privacy and security policies.
Customer accounts
If you create a customer account, your account is linked only to this shop. Your account allows you to view your orders and order statuses for Made For Keeps. The same email address may be used separately with other shops hosted by the Vilarina e-commerce platform, but those accounts and orders are separate.
Mailing list
If you choose to join our mailing list, we will use your email address to send news, offers, product updates, and other marketing messages. You can unsubscribe at any time by using the unsubscribe option in our emails or by contacting us.
We will not add you to our mailing list unless you have chosen to subscribe.
Legal basis for using your information
We use your personal information under the following legal bases:
- Contract: to process your order, deliver products, and provide customer account services
- Legal obligation: to keep accounting, tax, and business records
- Legitimate interests: to provide customer service, prevent fraud, maintain security, and improve our services
- Consent: to send marketing emails and use non-essential cookies where required
Who we share your information with
We may share your information with trusted service providers where needed to operate our business, including:
- Payment processors, such as Stripe
- Delivery and courier companies
- Email service providers
- Website hosting and ecommerce platform providers, including Vilarina
- Accountants, professional advisers, or legal advisers
- Regulators or authorities where required by law
We only share the information needed for the relevant service.
International transfers
Some service providers may process information outside the United Kingdom. Where this happens, we expect appropriate safeguards to be in place to protect your personal information.
How long we keep your information
We keep personal information only for as long as necessary.
Order, payment, and accounting records are normally kept for up to 6 years where required for tax and business record purposes.
Customer account details are kept while your account remains active, unless you ask us to delete the account and we are not required to keep the information for legal or accounting reasons.
Marketing list details are kept until you unsubscribe or ask us to remove you.
Your rights
You have rights over your personal information. These may include the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete information where we no longer need it
- Object to certain types of processing
- Ask us to restrict how we use your information
- Withdraw consent for marketing at any time
- Complain to the Information Commissioner's Office
You can contact the Information Commissioner's Office at https://ico.org.uk.
Security
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, or disclosure. However, no website or online service can be guaranteed to be completely secure.
Cookies
Our website uses cookies and similar technologies. Some cookies are necessary for the website to work, such as keeping items in your shopping basket and maintaining checkout sessions. Other cookies, such as analytics or marketing cookies, will only be used where enabled and where consent is required.
Please see our Cookie Policy for more information.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be available on our website.